Why London is the biggest city in the world for Veganuary

As another January comes to a close, we're looking back at one of the month's fastest growing trends: Veganuary.Since it started in 2014, when around 3-thousand people signed up to do it, more than 2 million people have taken part in total.It appears to be having an impact on what we see on supermarket shelves and in cafes and restaurants - as Veganuary promotions have boomed in recent years.Now in its ninth official year, we speak with Veganuary founder Matthew Glover, to discuss how it's grown, why it's been so successful, and how London has become the biggest city for vegans in the world. Hosted on Acast. See acast.com/privacy for more information.