Episode 38: Whither Local TV?
The Local Marketing Trends Podcast - Podcast autorstwa Gordon Borrell - Poniedziałki
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As more viewers turn to on-demand programming and advertisers shift dollars to targeted media, how much trouble are local broadcasters really in? Corey & Gordon discuss the headwinds and advantages local TV faces. The podcast features an interview with Emily Barr, 2020's Broadcaster of the Year and Graham Media's CEO, who offers her thoughts on what TV needs to do to survive.
