S12 E03: Giuseppe Santoni, Chairman and Executive President of Santoni

Scott Kerr sits down with Giuseppe Santoni, chairman and executive president of Santoni, the nearly half-century-old luxury Italian footwear company famed for its artisanal craftsmanship, high-quality leather and contemporary style. Founded as a men's shoe business by his father Andrea Santoni in 1975, Giuseppe talks about the workshop being his "playground" as a child, taking over the helm of the company at 21-years-old and growing it into one of the world's leading brands in men's luxury footwear. He also discusses how the brand's values have helped guide it through economic downturns and shifting tastes, his strong ambitions to grow the women's category to half the business, and how Italian brands should be speaking to Gen Z about the importance of "Made in Italy" manufacturing. Plus: New footwear trends that are driving the evolution of the market.Featuring: Giuseppe Santoni, Chairman and Executive President of Santoni (santoni.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: [email protected] and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!