S12 E09: Benoit de Clerck, CEO of Zenith

Scott Kerr is joined by Benoit de Clerck, CEO of Swiss luxury watch manufacturer Zenith, to discuss the opportunities and challenges facing the 160-year-old brand and his vision for continued growth. He also talks about what brought him over from Panerai to LVMH Watches to lead Zenith, why Zenith's El Primero watch movement is regarded as one of the world’s best and most accurate, how Zenith has been faring through a slumping luxury watch market, and how it's bringing more younger watch buyers and women into the brand. Plus: Why Zenith was the first Swiss watchmaking manufacture to open itself to the public.Featuring: Benoit de Clerck, CEO of Zenith (zenith-watches.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: [email protected] and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or colleague!