Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today. I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised. Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.