How healthy is the global ad market? With GroupM's Kate Scott-Dawkins
The Media Leader Podcast - Podcast autorstwa The Media Leader - Poniedziałki
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GroupM’s global president of business intelligence Kate Scott-Dawkins spoke with Jack Benjamin about the state of the global and UK ad markets, the year in retail media, TV’s transition away from linear, how the sluggish Chinese economy has both helped and hurt the global ad market, and digital’s overall dominance.
