Marketing automation performance for Dynamics 365 users

Editor's Note: This episode is sponsored by GetResponse MAX for Dynamics 365. Mac Ossowski of marketing automation solution provider GetResponse joins the podcast to discuss how sales and marketing teams can work together with shared technology, even when performance goals may differ. Mac has been active in the email and marketing automation field for over a decade and runs GetResponse MAX, the company's managed offering for medium and large companies. The company started in the small business sector more than ten years ago, and recently started to make more investment in the Dynamics 365 space with a new integration and more partner alliances. Mac also shares his view on some of the design decisions that went into the company's D365 offering and how companies are deploying solutions across departments today. Show Notes: 1:45 - GetResponse company history and evolution over two decades 4:00 - Speaking to the needs of mid-market and large companies vs  small businesses 6:30 - Lessons from bringing marketing technology together with Dynamics 365 Sales capabilities 9:30 - What kind of services do Dynamics 365 customers need with implementing marketing automation? 13:00 - Changing perspectives on automation in 2020 16:00 - Sales enablement and sales acceleration: what data and tools do sales professionals need? 20:00 - The value of greater marketing data insights 22:30 - Observations on working in the Microsoft ecosystem 26:00 - What types of marketing technology of the future are most exciting?