Roohi Shaikh, Microsoft MVP and Inogic co-founder

This episode is sponsored by Inogic.   Microsoft MVP and Inogic co-founder Roohi Shaikh joins the podcast to discuss geoanalytics, solution development, product management, and the needs of the Dynamics 365 CRM community. Inogic's product lineup includes its flagship, Maplytics, but it also includes over a dozen other apps, many of which cover relatively simple use cases that add efficiency and boost productivity. But as she exlains, simple does not always mean easy. Apps that boost productivity can help everyone from the small to very large Dynamics customers. We also talk about how Azure services now play a part in R&D and what Microsoft customers think about using the public cloud.   Show Notes: 1:30 - Roohi's professional background and history with co-founding Inogic 3:45 - The history of Maplytics, Inogic's flagship product 5:45 - Roohi's approach to product management and development 7:30 - What kinds of organizations use Maplytics with Dynamics 365/CRM? 9:00 - Interesting industry cases for geoanalytics 15:00 - The Maplytics roadmap: live tracking, geo-fencing, and more 16:15 - The implementation model for Inogic apps and the impact of the pandemic on deploying solutions 18:30 - More on building a product roadmap and developing new product ideas 24:00 - Outlook on virtual and physical conferences 26:00 - Roohi's plans for the future of Inogic 27:00 - Working with Azure infrastructure   About Inogic : Inogic has a suite of 15 Microsoft Preferred Productivity Apps on Microsoft AppSource. Be it App Integrations, streamlining Document Management in Dynamics 365 CRM/CE, improving productivity with its suite of 1 Click Apps or simply visual representation of data using Visualization Apps – Inogic has always been a hub of distinct and innovative solutions for Dynamics 365 CRM / Dataverse (Power Apps). Its flagship product Maplytics™ is a geo-analytical mapping app that provides seamless Maps and Dynamics 365 CRM integration with features like Territory Management, Radius Search, Appointment Planner and Routing within Dynamics 365 / Dataverse (Power Apps) across all devices. A preferred app on Microsoft AppSource, Maplytics helps businesses around the world plot, plan and analyze their CRM data on a rich and interactive map interface within Dynamics 365 CRM.