Breaking the Mold: How Frito-Lay Builds Iconic Brands | Playbook

Today's episode is from a conversation with Brett O’Brien, CMO of Frito-Lay North America. We delve into Brett's fascinating journey from sports marketing to leading some of the world's most iconic snack brands. Brett describes how he approaches career growth as "building your own tool belt" of experiences and transferable skills. We also explore the concept of brand building, and the importance of finding a frequency grounded in shared values. Brett shares Frito-Lay's impactful investments in social causes, like the advancement of women's sports, and how to stay relevant in today's rapidly evolving marketplace.