Jamie Ledford on Scaling a Niche Market through Innovative Design | The Playbook

David is joined by Jamie Ledford from Golf Pride, a leading provider of golf grips. He shares in-depth knowledge about the golf grip industry, highlighting the influence of their products on millions of golfers every year. Jamie elaborates on the significance of the Global Innovation Center at Pinehurst and the ongoing research on the impact of grip wear on a player's performance. He provides interesting anecdotes about the evolution of golf grips and explains how Golf Pride is championing the cause of custom grips to enhance player experience and performance. This episode is a must-listen for anyone interested in understanding the integral role of golf grips in the sport.