Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller

The Playbook With David Meltzer - Podcast autorstwa David Meltzer, Entrepreneur.com

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On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on: [3:07] - Why effective marketing requires a balance of art and science [5:42] - How she creates a shared vision that results in the greatest impact [8:22] - The driving forces behind Philips’ transformation [10:37] - The ways that she promotes equity and inclusion both inside and outside the company

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