21 | Taking Your Business Online: Tips & Ideas for Success

In today's episode, I am walking you through my brainstorm of ideas on expanding your professional organizing business online- from creating inexpensive lead magnets to all-inclusive online courses. I hope this episode leaves you feeling super inspired and motivates you to explore how you can showcase your expertise to a much larger audience. This is truly my favorite topic!   (00:00) – Intro to the Episode(3:52) – Why an online component in your business is a good idea(5:30) – Types of online products(12:00) – “Holiday organizing specialty” Case study(15:30) – Creating a funnel for your online business(18:15) – Ideas for a “gated” information product(22:01) – Pros of a Facebook group(24:15) – Jen’s proven Facebook group strategy(26:28) – Cons of a Facebook group(31:24) – Ideas for a cheap information product(41:57) – Ideas for a medium level information product(46:40) – Tips for creating a small course(53:00) – Tips and ideas for creating a large course(1:13:13) – Would I change my strategy if I were to do it all over again?(1:20:25) – The process for creating a product(1:30:30) – Copywriting that speaks to your audience's needs(1:34:30) – Lessons I’ve learned along the way(1:43:39) – Episode Wrap-Up   The rest of the show notes can be found at proorganizerstudio.com/blog/online-business