Hooked: How to Build Habit-Forming Products by Author Nir Eyal

Why do some products capture widespread attention while others flop? Is there a pattern underlying how technologies hook us? In this talk, the author of the book "Hooked: How to Build Habit-Forming Products" talks about a 4 step process called the Hooked Model. Nir Eyal shares a framework that gives entrepreneurs and product designers a new way for thinking of the necessary components in influencing user behavior. He talks about the tactics that companies like Facebook, Pinterest, and Twit...