The 5 Secrets of Highly Converting Website Copy (with Aaron Wrixon)

One of my favorite reasons why I believe every small business should have a client generating website is because it acts as a 24/7 sales person. When I first started building websites for people I thought that a great looking website was the answer. All the top websites that existed out there at the time looked great (so it confirmed my beliefs). My beliefs started to shift though when I started testing the words (or copy) on the websites I was building. That’s when I realized that great copy is the secret sauce that’s responsible for your customers deciding to do business with you. Compelling copy on your website is so important, that’s because one single word can either kill the sale or bring thousands of dollars into your bank account. The copy is like a sticky glue that keeps people hooked on your website and persuades them to buy. And the people who fling those persuasive words like ninja stars with devastating effect are called copywriters. On today’s podcast, I bring MY most trusted copywriter who’s worked on many of my clients websites, Aaron Wrixon. Even if you’ve never written copy before, Aaron shows you the 5 steps any beginner can start today to generate more leads and sales in your website copy. Knowing which words to use in your website copy can be tricky. And even tricker — what to leave out. Tune in today and hear Aaron demystify copywriting and give you a clear step-by-step blueprint on how you can start today. Learn more about Aaron at: https://wrixon.com/