#137: Redefining capitalism through impact investing with Priya Parrish

Priya Parrish is Partner and Chief Investment Officer at Impact Engine, an institutional venture capital and private equity investor driving positive impact in economic opportunity, environmental sustainability and health equity. She is also an Adjunct Professor of Strategy and Impact Investor in Residence at the University of Chicago Booth School of Business. Priya is the author of "The Little Book of Impact Investing" published by Wiley. Prior to joining Impact Engine, Priya served as Chief Investment Officer at Schwartz Capital Group, a single-family office investing across global markets. Previously, she was Strategy Head at Aurora Investment Management, a multibillion-dollar hedge fund, and managed development of investment products that incorporated environmental, social and governance factors (ESG) at Northern Trust Asset Management and KLD Research & Analytics. Priya holds a B.S. in Business Management from Babson College and an MBA from the University of Chicago Booth School of Business.We cover the following in our conversation:00:10 Meet Priya Parrish: impact investing pioneer02:19 Priya's journey into impact Investing05:29 Understanding impact investing08:55 Impact Engine: a women-led venture capital firm11:12 The growing demand for impact investments14:07 Women and millennials driving change21:02 Defining and measuring impact23:49 Understanding measurement in impact investing23:56 Two schools of thought on measurement24:49 Investor-focused measurement26:07 Challenges in impact investing27:52 Financial performance and impact31:01 AI and impact investing33:00 Tools and resources for measuring impact33:55 Supporting early-stage impact companies36:11 Challenges and risks in impact investing38:44 Avoiding impact washing39:48 The Little Book of Impact Investing42:36 Supporting female investors in impact investing44:29 Final thoughts.***The Purse Ltd.