Goodbye LinkedIn, Hello TikTok

WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views. There are sneak peaks into “a day in my life” from the perspective of everyone from McDonald’s employees to top executives at Fortune 500s. You can hear people vent about how they struggle to nail a work-life balance and there are those who share their 9 to 5 routines and how they find time for fun things to do after work. And there are salary transparency videos and even tips from career experts on how to land a job. In fact, Gen Zers are swapping LinkedIn for TikTok, realizing they can find job opportunities in an environment that is more attuned to their career and workplace goals and hopes. Andrea Moreno, who we speak to in this episode, is one of them. She landed her job as a PR account executive thanks to a TikTok connection. Also in this episode we speak to a WorkTok creator, Jerry Lee. His account is devoted to giving career advice, including how to optimize the job search process, how to write a better resume, how to ask for a raise and even how to deal with passive aggressive co-workers. Shola West, a Gen Zer, has also dedicated her TikTok to covering career tips, leaning into building her own brand as a young professional working in media and marketing. Want to be featured in a future episode? All season we’ve been hearing directly from Gen Z workers about their experiences starting their careers in this new era of work. And now we want to hear from you. If you’re a member of Gen Z, or a manager of one, or even a parent of one, we want to hear your thoughts on friend-torship, work-life balance, quiet quitting, and any other ways you think this new generation is changing the way we think about work. You can call and leave a voicemail at 845-580-2884 or send a voice memo to [email protected] and it might be featured in a future episode.