329: Get Better, Not Bigger: On Growth, Freedom, Online Marketing, and "Enough"

"Growth isn't the byproduct of success," Paul Jarvis told me. "Or at least it shouldn't be. The byproduct of success should be freedom."

Paul is a talented writer and designer who’s made a living--and a name for himself--by often taking the counterpoint to the conventional wisdom, especially when it comes to entrepreneurship and business growth.

His latest book, Company of One, caught my attention. It’s about why building a better business doesn’t necessarily mean building a bigger business.

In this episode Paul talks me through:

• The decision-making frameworks he uses in his business and how you can apply them to yours
• How he’s intentionally set up his own operation to maximize time leverage and freedom
• How he’s built a list of 33k+ email subscribers over the 8 years and how this list drives his business today