#413: Why Selling to the Logical Brain Won’t Get Results - Interview with Tim Ash

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com. Andy and Tim discuss: - The triune brain model (find out who is really in charge!) - Whether it's possible for consumers to avoid being brainwashed by marketing - Why it's important for marketers to consider the context in which users are being asked to make conversion choices - How using comparisons can be useful a useful technique when launching new products - Why you should apply framing and bracketing techniques to all areas of your marketing  

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