#468 The Role of AI/Machine Learning in Ecommerce Personalisation: Interview With Jim Löfgren
The Internet Marketing Podcast - Podcast autorstwa Rough Agenda
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Jim Lofgren, CEO at Nosto to talk about AI and personalisation.
On the show you'll learn:
- Why personalisation is growing in importance and why it needs to be a priority, especially in ecommerce
- Why personalisation is a key part of customer experience and extremely important on mobile
- The impact of AI on personalisation, how it works and what it can do
- Tips for how businesses can implement AI
- How your approach to personalisation should differ depending on the vertical industry you operate in
Plus, as usual Jim provides his top tip/key takeaway for the audience.
If you'd like to connect with Jim you can find him on Twitter here and and on LinkedIn here.
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