#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results. On the show you'll learn:  - What earned media and consumer generated content is - The difference between 1st party content and 3rd party content - The benefits of consumer generated content  - Why consumers are becoming sceptical about influencer marketing  - How community marketing works for brands & how it differs from influencer marketing Plus, Toby provides his top tip/key takeaway for the audience.   

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