#549 Applying User-Centered Design to Digital Marketing Activities: Interview with Becca Babajee-Pycroft of Box UK

This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft. Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including: - The first steps marketers can take to a user-centred approach - Why user journey mapping should be completed before you start marketing - The importance in one to one feedback in the user testing process You can connect with Becca and Box UK via the following: https://www.linkedin.com/in/beccabp/ https://www.boxuk.com/ https://www.linkedin.com/company/box-uk/ https://twitter.com/  

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