#688 What's New In TV Advertising? with Steve Wild, Head of Sales at Sky AdSmart
The Internet Marketing Podcast - Podcast autorstwa Rough Agenda
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On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising. On the show you’ll learn: · What Addressable TV is· The requirements for businesses to use AdSmart · Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available · Why it’s important to test and learn with your ads and budget · Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever · Some of the common myths about modern TV advertising and why they aren’t true · Which sectors are most successful when it comes to modern TV ads· What Steve is really excited about when it comes to the future of TV advertisingCONNECT WITH STEVE/SKY ADSMART· https://www.adsmartfromsky.co.uk/ · https://www.linkedin.com/in/steve-wild-90a58014/ · [email protected]· https://www.adsmartfromsky.co.uk/case-studies-selection/ CONNECT WITH SCOTT:· [email protected]· https://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:· https://www.sitevisibility.co.uk/· https://www.youtube.com/user/SiteVisibility· https://twitter.com/sitevisibility· https://www.facebook.com/SiteVisibility· http://instagram.com/sitevisibility Hosted on Acast. See acast.com/privacy for more information.