245 – How generous businesses are winning more customers

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy! The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.