350 - Physio Brad Beer is challenging the way his industry charges and markets themselves

You are not going to believe this. I have found a physiotherapist who is focused on getting to an end point with treatment for his patients. What a concept! Brad Beer of Pogo Physiotherapy has a deep respect for marketing and his practice is quickly becoming known for doing things differently. How's this for an action taker? Brad has ... Delivered in excess of 25,000 physiotherapy consultations Is an Amazon best selling author of the book ‘You Can Run Pain Free’ He is a media commentator Host of The Physical Performance Show podcast Champion Triathlete and marathon runner Lives at the intersection of maximising potential and physical performance He’s also the physio to the stars having treated the likes of Pink Floyd's Roger Waters! Listen in as we explore physio marketing and go deep on: A clever new way of pricing his services that Brad calls The Finish Line Program Why the 3rd iteration of his business is finally the right one His deep respect for marketing and how he gets his name in front of his ideal clients But that's not all. In this episode of your favourite marketing podcast: We cover plenty of ground in this chat including: How to make your business customer focused 'The Finish Line' philosophy How Brad is making the intangible tangible Packaging up services to benefit the client I share another low cost marketing idea for you to implement immediately - How to host a VIP event And we revisit a past episode in which I spoke to email marketing expert Shayne Tilley Yep, you guessed it, another big episode, so let's get stuck, right in.   EPISODE TIMELINE   00:00  Marketing Insight00:28  Teaser01:02  Welcome & overview02:55  Insights into The Small Business Big Marketing Club06:25  Today’s guest introduction – Brad Beer08:00  Interview with Brad Beer52:25  Insights into Cornerstone Business Solutions54:08 My Top 3 Attention Grabbers from my chat with Brad Beer55:15  How to put on a VIP event58:28 Wrap-up and an insight in to both a past guest & next week’s guest   MY TOP 3 MARKETING ATTENTION GRABBERS   Every client gets a high-five program. If you don’t offer programs, which of course the majority of businesses don’t, at least have a think about creating a high five moment for each and every client. Just like Apple used to do whenever someone bought a product in store. I love Brad’s definition of loyalty as being “How many other physio practices a patient has to drive past in order to get to his”. Brad’s respect for marketing, and his belief that if you truly love and believe in what you sell, then how could you not want to tell the world about it?!   RESOURCES & LINKS MENTIONED Pogo Physiotherapy's official website Get access to the 9 steps involved in creating highly profitable partnerships from Key Person of Influence's Glen Carlson inside The Small Business Big Marketing Club What Have You Got To Lose - How to run a VIP event 42 Event Planning Tips for Small Business   EPISODE SPONSORS Cornerstone Business Solutions Reduce your business running cost by up to 90%     OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.  Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.