How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune.

The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that! Opening in 2004, The Henry Jones very quickly established itself as a leading hotel and destination within Australia thanks to a segment on the renowned travel show Getaway ... then, shortly after, a half-page review in the New York Times. Boom! Listen in to how they did it ... The post How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.