Hype marketing secrets from the world’s greatest propagandists | #555

Self-confessed hype artist Michael F. Schein shares his 12 secrets for creating hype around your business; he’s overflowing with stories of obscure crackpots who got millions of people to buy into their ideas, along with unknowns, freaks and weirdos who garnered around the clock media attention without spending a penny.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.