Ep 214: Beyond the Controversy: Addressing the Cost of Veterinary Care, with Dr. Molly Brinkmann - Part 2

Episode DescriptionIn this episode of "So You're a Vet… Now What?" Dr. Moriah McCauley continues her conversation with Dr. Molly Brinkmann about addressing the cost of veterinary care. They discuss responding to client questions about pricing and navigating social media discussions on the topic. Tune in for practical insights on handling these important conversations in the veterinary profession.Dr. Molly highlighted the importance of transparent conversations around the value behind the cost to clients. By providing a rationale for the expenses incurred, such as the expertise, equipment, and resources required for veterinary care, clients can better comprehend why certain procedures may be costly. This approach helps bridge the gap between the financial aspect of care and the value it brings to the health and well-being of their pets.The podcast also delved into the concept of clinical empathy in financial discussions with clients. Dr. Mariah stressed the need for veterinarians to use language that conveys they are on the same team as the client, working together to provide the best care for the pet. By approaching financial conversations with empathy and understanding, veterinarians can help alleviate any potential tension or discomfort that clients may feel when discussing costs.Dr. Molly emphasises the importance of acknowledging the significant cost of veterinary care and explaining the value behind it to clients. By fostering open dialogue, providing transparent information, and demonstrating empathy in financial discussions, veterinarians can build stronger relationships with their clients and ensure that the cost of care is understood and appreciated in the context of the value it brings to their beloved pets.Episode Outline[00:02:01] Responding to criticisms in veterinary medicine.[00:05:31] The cost of veterinary medicine.[00:09:56] Responding to online negativity.[00:13:28] Veterinary Costs Discussion.[00:15:28] Discussing veterinary cost concerns.[00:21:33] Acknowledging the cost of care.[00:24:48] Importance of veterinary professionals.Episode LinksConnect with Dr. Molly Brinkmann on LinkedIn: https://www.linkedin.com/in/molly-brinkmann-5331bb188Mentioned in this episode:So You're a Vet, Now What? - The CourseAre you a new or recent veterinary graduate? If so, Dr. Dave’s course, ‘So You’re a Vet… Now What?’ has been put together specifically for you. The course focuses on non-clinical skills. This is not as dull as it sounds. In fact, almost every career problem that people face is due to not having well-developed, non-clinical skills. These are skills like client communication, so you have great relationships with clients. Emotional intelligence, so you've got great relationships with your teammates. Effective negotiation skills, so you can get paid what you are worth. Management of imposter syndrome, so you can have confidence in your abilities. And, how to build formidable resilience, so you can handle everything that comes your way. These are not just skills. They are prerequisites vital for success and financial and emotional wellbeing. This course serves as an essential stepping stone to your success. Dr. Dave will be your mentor as you go through 12-modules, helping you transition from being a student to a fully rounded veterinary professional. Visit www.drdavenicol.com/syav-class to learn more.