episode 6: the importance of strategy in business success

when we used to offer branding + website design, i spent hours on inquiry calls with people who would voice the challenges they were facing with launching, scaling or evolving their businesses and assume that design would be the solution to their problems. and don’t get me wrong, while design is a powerful problem solving tool, design alone isn’t the answer. while design seems like the obvious answer because it is a visual form of expression, those visuals must arise from clarity of thought. yet, the clarity is what is most often lacking and arises as a product of strategy.this is a solo episode during which i discuss:• why the role of a strategist is difficult to grasp,• why business strategy is valuable and what elements it is made up of,• how there is a difference between intuitive and emotional decision-making,• why you might resist logical decision-making and signs that you may benefit from it,• why there isn’t a single strategy for success and how success can be measured by more than money,• how strategy alone will not materialize success and what will and• how a well-formulated plan will help you in your business.i end by announcing the unveiling of the soulful business strategy waitlist, a self-guided course which i am designing to help you define a strategic blueprint to inform your decisions and promote stable, scalable success.discover the details here: www.thesoulfulentrepreneur.ca/the-soulful-business-strategy-course