Putting the PESO into your Sales Funnel
The Spin Sucks Podcast with Gini Dietrich - Podcast autorstwa Gini Dietrich, Founder of Spin Sucks - Wtorki
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Is sales enablement all there is to communications? You and I would say no, but a lot of executives, especially those with a sales background might be inclined to think so. In this week's episode of the Spin Sucks, Gini Dietrich is bridging that divide by talking about how the PESO model can be specifically applied to the buyers journey.
