178. Bobby Klinck on Increasing Farm Customers With Compelling Email Marketing

Have you explored the options offered by email marketing for your farm?    Today we’re doing something a little different with our guest, Bobby Klinck, email marketing extraordinaire and author of Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want to Read (and That Will Actually Make You Money!). Based in Washington DC., Bobby is not willing to be boring to fit the status quo. The fun readability of his templates comes from his need to reach beyond the standard, boring norm, and as he borrows from the famous Saturday Night Live skit, add “more cowbell.” Join us today to learn all about how you can add more cowbell to your marketing!  You’ll hear:   How Bobby got started in email marketing 2:13  What gave Bobby the idea to write a book about email marketing strategy 6:20 What the “proper” amount of emails really is 15:34 Why headlines are important, and why you should think about it differently 21:51 What the connection between telling stories and sales is 34:33 What’s the best way for a new farmer to get started with an email list 45:54 How you can construct an effective welcome sequence 49:44 What tips Bobby has for those looking to start an email newsletter 52:40   About the Guest   Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.   People have compared his sales sequences to "murder mysteries" that you just can't put down... and people actually email him concerned that they've missed something awesome on the rare weeks that he doesn't email his list.   Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)" Resources:   Website: https://bobbyklinck.com   Facebook: https://www.facebook.com/BobbyKlinckPage   Instagram: https://www.instagram.com/bobbyklinck/    The Thriving Farmer Podcast Team would like to thank our amazing sponsors!   Rimol Greenhouse Systems has been supporting local growers since 1994.  Rimol Greenhouse offers superior strength and craftsmanship with their structures and product lines. We offer multiple sizes of gothic high tunnels, gutter-connected and free-standing greenhouses. Rimol Greenhouse manufactures their diverse product line in New Hampshire, using American Steel and Aluminum.    Our knowledgeable sales staff specialize in the technology you need and are located throughout the country to better serve you. Whether you are just getting started as a Greenhouse Grower, or looking to expand your operation, Rimol Greenhouse is your industry partner. To learn more and to get a quote on your next project, visit Rimol.com   At Agrigro, we know that in today’s modern agriculture, our efforts can deplete life or add life. When you look for ways to add life, it’s sustainable and makes everything work better. The result is enhanced plant and soil health for crops, gardens, and turf, as well as improved animal health and environment for livestock and wildlife. Our products are all-natural, easy to use, and friendly to the soil, the plant, as well as the grower. AgriGro’s® formulations deliver essential plant nutrition along with an advanced prebiotic concentrate, which significantly increases the multitude of beneficial native microbial species already residing in the production environment. Through these environmentally sound technologies, we’re adding life to crop production, livestock, home, turf, and wildlife markets. You don’t have to be dependent on crop production efforts that deplete life… Just Add Life with AgriGro®.