253. Josh and Rebecca Tickell on Regenerative Filmmaking for a Better Planet

Can “regenerative filmmaking” help with our current agricultural challenges? On this episode of the Thriving Farmer Podcast, Michael is joined by Josh and Rebecca Tickell who are the filmmakers of the recently released documentary Common Ground. This highly anticipated follow-up to their first film Kiss the Ground is an urgent call to action and offers a plan for how we can save the future, heal our climate, and fix our broken food system – all through regenerative agriculture. Tune in to hear about their journey with “regenerative filmmaking”.  In this episode, you’ll hear… What got Rebecca and Josh into “regenerative filmmaking” 1:14 How they realized Kiss the Ground had become such a hit 3:22 About the impacts conventional farming has made on the earth and our health 14:35 How they refused to have the movie censored in any way 21:15 About the project called 100 Million Acres 27:46 What did they learn the most from the making of Common Ground 31:42   About the Guest: Josh and Rebecca Tickell are Sundance Award-Winning filmmakers of the recent documentary Common Ground, a follow-up to their highly acclaimed documentary Kiss the Ground. Their production company, Big Picture Ranch, creates content that changes the global narrative around important environmental issues. They’ve won the Audience Award at the Sundance Film Festival with their first film FUEL, premiered their oil spill documentary THE BIG FIX as an official selection at Cannes, and are launching their first scripted feature film, HEARTLAND soon. Resources: Film Website - https://commongroundfilm.org/Host a Screening on your Farm! 100 Million Acres: A Common Ground Project Instagram - https://www.instagram.com/commongroundfilm/ Facebook - https://www.facebook.com/commongroundthefilm/ The Thriving Farmer Podcast Team would like to thank our amazing sponsor! MyDigitalFarmer.com was created by CSA farmer and marketing specialist Corinna Bench to help farmers learn the marketing fundamentals — so you can stop feeling uncertain, frustrated, guilty, or inadequate when it comes to selling your products.  In the My Digital Farmer podcast, you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own farm and business. She'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. She also interviews other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm. Subscribe to her show at https://bit.ly/mydigitalfarmer.