135. How Two Broke College Kids Started a $1.2M/Year Clothing Line

Caleb Weidner co-founded 4610 Apparel from his college dorm room and now has an incredibly successful Christian clothing line. He sits down with Ryan to share his journey of starting the business with his roommate on a shoestring budget and building it to $1.2M/year.Caleb opens up about what makes the brand special, how they tested the market, and the sharp marketing moves they achieved using TikTok. Caleb also talks about how building quality connections is crucial for obtaining customer loy...