#60: Ashley Brasier - Partner at Lightspeed - How To Truly Understand Your Customers

Ashley is a partner at Lightspeed Venture Partners and a member of the consumer investing team. Prior to joining Lightspeed, Ashley worked as a Senior Associate Consultant at Bain and as a Category Manager at Thumbtack. She is a graduate of Duke University (BA) and Stanford GSB (MBA).At Lightspeed, Ashley is part of one of the world’s leading venture capital firms that has a portfolio where one-third of the portfolio companies exited through acquisition or IPO. Since being founded in 1999, Lightspeed has invested in more than 400 companies, including the likes of AppDynamics, MuleSoft, Calm, Cameo, Carta, Epic Games, Grubhub, Snap, and Stitch Fix, among many incredible others.Topics:Tools for truly understanding your customersWhy sometimes listening to your customers can lead you down the wrong pathHow to go about building a prototypeScreening for founder-market-fitWhy most entrepreneurs do not find product-market-fit.Email: [email protected]: https://www.linkedin.com/in/ashleybrasier/Medium: https://medium.com/@ashley.brasierTwitter: https://twitter.com/ashleybrasierBook: https://www.amazon.com/Playing-Big-Practical-Wisdom-Create/dp/1592409601