Top Agency Performance Metrics with David C. Baker

Jamie and Jody welcome David C. Baker, esteemed speaker, published author, and agency advisor–having consulted with more than 900 small independent firms. They delve into the importance of monitoring and improving agency performance metrics, offering advice on analyzing financials and setting goals using simple KPIs. David shares agency KPIs to monitor and emphasizes the need for honesty and transparency in advising clients. David advises digital marketing agencies to tackle money head-on: “One of the partner’s primary jobs has to be to understand and impact the financial performance of the firm. That's job one. If the firm isn't performing, it doesn't matter how good your new business plan is. You won't need one.”