How McDonald’s built a culture of creative effectiveness

The WARC Podcast - Podcast autorstwa WARC

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This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s overhauled its marketing communications to become a real driver of commercial growth. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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