Learnings from SXSW Sydney – investing in creativity

WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams? In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.