Marketing Truth #2: Strong brands have an effectiveness advantage
The WARC Podcast - Podcast autorstwa WARC
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In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
