New models for thinking about advertising: Live from the IPA
The WARC Podcast - Podcast autorstwa WARC
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In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach (Jellyfish) about share of model, Leo Rayman (EdenLab) and Jo McClintock (Trainline) talk about demand switching for environmental impact, and ITV's Sameer Modha and Kate Waters discuss their research on the present value of future spend.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
