WARC Talks: ESOV, attention and creative effectiveness

Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell, WARC Media’s Head of Content, to discuss a new report published by the Advertising Council Australia analysing the ability of a media platform to amplify or undermine a campaign’s creative strength. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.