21 - How much research is enough research? - Divvy's Jenny Heiner

How do you know if you've done enough research?With tight deadlines, competing priorities, and potentially millions of dollars on the line, getting that right amount of research to mitigate the business risk is critical to your product's success. In this episode, I interviewed Jenny Taylor, a product designer at Divvy. We take the time to chat about when it's appropriate to apply more rigor to the research process and when it isn't worth your time.Jenny demonstrates an incredible depth of process in her work and knowledge drops on how you can create distance between everyone's opinions and the problem at hand. One thing Jenny shares in this episode is her checklist for designing a research plan for a project. If you're trying to level up your research skills, this is definitely worth a listen. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com