26 - (Audio Essay) Hire for Outcomes, Not for Outputs

🎉Bonus episode🎉In preparation for season three, I want to share ideas I have been developing through synthesizing of all my past interviews.When hiring, there is a bias towards hiring people with great visual production skills.  That makes sense, a high level of visual polish gives the secure feeling that their work will transfer to good business outcomes.That will probably work in use cases where you have already built out the foundation of the product and need incremental improvements.But what happens when your company needs to execute on digital transformation? What happens if you need to rearchitect legacy systems, and set the strategic vision of your product moving forward? How do you find candidates that can pull that kind of work off?My hypothesis is to hire designers with robust side projects. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wayofproduct.com