Why Most Entrepreneurs Don’t Know If They’re Actually Profitable

The Profitability Wake-Up Call: Why Revenue Isn't EverythingIn this episode of the Wealthy CEO Lab, host Giovana Bier discusses the common issue among entrepreneurs of not knowing if their businesses are truly profitable. She highlights that many focus on impressive revenue figures but overlook essential profit strategies. Giovana shares her own experience of working hard yet not seeing substantial profits. She explains three main reasons why entrepreneurs struggle with profitability: addiction to revenue metrics, avoidance of backend financial details, and lack of knowledge on running a profit-based business. Giovana offers practical steps to start improving profits and invites listeners to book a free consultation for personalized profit audits.00:00 Introduction to Profitability Issues00:39 The Revenue Dream vs. Profit Reality01:50 Personal Story: The Wake-Up Call02:30 Why Entrepreneurs Struggle with Profit03:09 Steps to Improve Profitability03:33 Free Wealthy CEO Readings03:58 Conclusion: Intentional ProfitClick here to book your Wealthy CEO Reading This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thewealthyceolab.substack.com🖤 If you loved this episodeSubscribe, leave a review, and share it with a fellow founder who’s ready to scale with purpose, pleasure, and peace.Resources & Next Steps👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.👉 Follow Giovana on Instagram