Entrepreneurship: A Non-Linear Journey with Rachel Matos

Wine:  BIO: Rachel Matos is the CEO of Blue Lotus Collective - a digital marketing agency focusing on social media and influencer marketing. She is also a co-founder and the Chief Marketing Officer of MyCajita - a subscription box service featuring artisan products.  Los Angeles-based, Rachel is one of the nation's top strategists and consultants specializing in Latinx influencer marketing and strategy and served as the Director of Social Media and Influencer Relations for #WeAllGrow Latina Network for six years. Rachel played an instrumental role leading the company's approach to online engagement and social media strategy and has additionally managed major digital brand activations and influencer relations with Latinx creators for a wide range of Fortune 500 companies.  A native New Yorker of Puerto Rican and Ecuadorian descent, Rachel graduated from the School of Visual Arts and previously worked in the museum field for close to 17 years as a lecturer and programs curator. The Guggenheim, The Met, Philadelphia Museum of Art, Bronx Museum of Arts, and LACMA are just a few of the arts institutions Rachel worked for before becoming a trailblazer in the Latinx digital space. Website: https://www.mycajita.com Personal IG Blue Lotus IG My Cajita IG