How to Start Building Your Personal Brand and Monetizing Your Content as a Black Creator

In this episode, Morgan sits down with her friend and 2019 WorkSmart alum Ernest B. James to discuss the creator economy and monetizing content. EJ opens up about the lessons he learned in the program and how he’s grown and transformed his business over the past two years. As the Founder and Chief Management Officer of Noire Management, a full-service multicultural digital influencer, talent, marketing, and communications agency, EJ has grown his agency well beyond the talent management business that it started as in 2018. Beyond simply managing influencers and talent, Noire is now a growing consultancy and retainer-based agency. Noire champions diversity and inclusive narratives and experiences through talent representation, campaigns, and event executions. It also connects creatives of color with brands looking to bridge the communication gap in order to create authentically engaging content that resonates with today's highly informed consumer groups.  This conversation is full of wisdom and advice for content creators, talent agencies—and anyone considering building and monetizing their personal brand. I hope you enjoy the episode! To connect with EJ and Noire Management click here: https://www.instagram.com/noiremgmt/?hl=en  To access this episode’s freebie and check out previous episodes, click here: https://morgandebaun.com/podcast/ To connect with Morgan click here: https://www.instagram.com/morgandebaun/  There’s still some time to enroll for the final WorkSmart cohort of this year. Click here to get your application in: worksmartapplication.com