Ep. 58: AWARE

This week’s guest on The WTiN Podcast is Feico van der Veen, founder and CEO of The Movement (a company offering sustainable fibre and yarn solutions for the textile industry) and its integrity technology company called AWARETM. Founded in April 2020, AWARE has a mission to eliminate greenwashing by offering a secure traceability system that can be integrated into recycled materials. Firstly, a tracer is added to the yarn which is then registered using blockchain and then this yarn can b...