Ep. 96: Traceability across cotton’s supply chain

Cotton accounts for roughly 65% of the fibres present in wardrobes worldwide. It is therefore a key discussion topic in the textile industry’s transition towards a sustainable future. In episode 96 WTiN’s Textile Innovation Podcast, we speak with Alia Malik, chief development officer at Better Cotton, about the company’s drive towards a traceable supply chain. Better Cotton is a world-leading sustainability initiative for the natural fibre. Its mission is to help cotton communities survi...