281 Qualitative Research is Product Management

Nikki Lavoie is the founder of MindSpark Research International in Paris, as well as the VP of ESOMAR Council and a member of the board of the Association of Qualitative Research. Learn more about Nikki’s worldly thoughts on research, as well as her 3 things you need to ask yourself before you start a project. TIPM is sponsored by Feedback Loop. The Feedback Loop platform automates over 30 research processes, delivering you fast, quality consumer feedback in 72 hours or less. If interested, please visit: feedbackloop.com/freemonth