Alvaro Luque — Avocados From Mexico CEO + Produce Marketer of the Year

Episode 20 of Tip of the Iceberg Podcast, brought to you by The Packer and PMG, features an interview with Alvaro Luque, president and CEO of Avocados From Mexico, on his leadership of the organization and how it has been able to increase avocado consumption significantly in recent years through aggressive marketing. Luque recently received The Packer's Produce Marketer of the Year Award. In case you're new to Tip of the Iceberg Podcast, its name serves as a reminder for listeners that these conversations are just a taste of the vast produce industry coverage provided by The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.