Giant Food’s Rob Nickels on making your supermarket a destination for fresh

Learn how to make your supermarket a destination for fresh from Rob Nickels, who handles category management, procurement and merchandising of fresh produce and floral for Giant Food. Part of Ahold Delhaize USA, Giant Food has stores in Delaware, Maryland, Virginia and the Washington, D.C., area. In our case, it’s fresh produce. Nickels covers several areas of focus: variety, quality, value, local, consistency and floral. And he never forgets the taste, which is what it’s really all about. To find us: Our websites: producemarketguide.com, thepacker.com and ProduceEDU.com. Email: [email protected] and [email protected] LinkedIn: PMG: Produce Market Guide and The Packer Instagram: @packernews and @producemktguide Facebook: @ProduceMktGuide and @PackerNews Twitter: @produceretailer and @thepacker  See omnystudio.com/listener for privacy information.