Gina Garven talks opportunities for online produce sales

Episode 2 of the Tip of the Iceberg podcast, brought to you by The Packer and PMG, features an interview with Gina Garven, vice president of commercial development and analytics for Robinson Fresh. Her company has done a significant amount of consumer research on what people want in an online grocery shopping experience — a question more relevant than ever since millions were introduced to this option virtually overnight amid the COVID-19 pandemic. Gina discusses the functions retailers can add to help shoppers get the same information online that they seek in stores, including information that helps generate impulse and incremental sales. From adding product details to enabling reviews to allowing consumers to connect more closely with their personal shoppers, there is a lot of opportunity for improving the online grocery experience. We call this podcast "Tip of the Iceberg" because these conversations are just a taste of the vast produce industry coverage from The Packer newspaper, PMG magazine and always-updating websites for both brands: ThePacker.com and ProduceMarketGuide.com. Hope you enjoy the conversation!See omnystudio.com/listener for privacy information.